About طراحی سایت|HILANDBeauty.com
HILAND is the story of a Beauty business, developed by Shaya Shamszadeh in 2001. The chalenge of transforming the traditional closed retail environment into an open space customer friendly atmosphere lead us to develop a unique retail concept in Iran. HILAND has been leading the Iranian beauty market since, setting new commercial trends by transforming consumer behaviour. We at HILAND believe that ” Beauty is a permanent quest ” and through this simple philosophy, we have build a solid and sustainable business model by providing ever increasing awareness of our Clients through our Points of Sales Associates, Customer club, Online presence and our Newsletters. Through this simple convictions we have been able to openly communicate and create an organization based on continues improvement and respect. Through strategic investment, Hiland has become a knowledge based retailer. By investing in Training and Technology as our core corporate competency and thus, today with the opportunities of expansion on the horizon, through this foresight we have managed to expand at sustainable rates in such a short span of time. To build the most professional team of consultants in the beauty industry , Hiland launched – HILAND BEAUTY SCHOOL – with the aim of not only training our own associates, but to provide professional training for individual’s who seek a future in the Beauty retail market. Our focus has always been on Beauty, this lead us to enter into the fashion business in 2011 by opening our first Lingerie Boutique under the brand of ” BANOU” in Iran carrying luxury brands from Italy, Paris and the USA. We are now moving towards an expansion of the fashion Boutique by entering major cities such as Mashad and Shiraz.We now operate 5 Lingerie boutiques in 3 Major cities with plan to open 2 more in 2015. We are now working towards a new retail concept of – HILAND OPTIC – carrying a wide range of frames and sunglasses and providing free eye checkup for our members. we plan to open 15 stores by the end of 2016. Today we are proud to have become a leading beauty chain in Iran with 10 operating stores in over 4,000 sq.m of retail space and 300+ highly trained associates. Through strong financials and continues planning and retail enovation , we plan to stay ahead of our competition and lead the market for years to come.